About Us
ABUELNIL Company was founded in 1938 in Palestine by Mr. Fayez ABUELNIL, who decided to open new markets and chose Egypt to host the company’s first factory outside Palestine in 1948. With his enlightened vision and exceptional ability to innovate and invent, he established the company’s first factory at a time when the world was still lacking manufacturing capabilities. Later, he turned to leading industrial countries such as Taiwan and Denmark to produce the raw materials needed for a wide range of products that primarily served Egyptian families, and more broadly, the Arab world. ABUELNIL became one of the first importers and exporters in the Arab Republic of Egypt.
ABUELNIL Company has grown steadily over the years through the dedicated efforts of the founder’s sons and grandsons. They expanded raw material imports and finished product exports, established new factories to contribute to industrial advancement, and opened additional stores and outlets to better serve consumers. The company also diversified into various product categories such as outdoor items, houseware, and — most importantly — bathroom accessories, which remain ABUELNIL’s core specialization. By the end of 2009, the ABUELNIL Group encompassed factories covering approximately 6,300 m², retail stores exceeding 3,500 m², warehouses spanning about 8,250 m², and administrative buildings covering 2,000 m².
ABUELNIL Company, responding to a request from Mr. Jacque, Director of Carrefour France, and led by Mr. Yahia ABUELNIL — one of the owners and a member of the Board of Directors — established Diamond-Nil Company in 2004. This step came as a solution to certain conditions that prevented direct cooperation between Carrefour Egypt and ABUELNIL companies. Diamond-Nil became the first company within the ABUELNIL Group to introduce and implement the global hypermarket system in Egypt.
Mr. Yahia ABUELNIL committed to providing the finest products with high quality, unique designs, and competitive prices, while strengthening cooperation with our direct clients. In addition to the local production lines of ABUELNIL factories in Egypt, he signed new agreements in 2007 with several factories in Europe and Asia to acquire dedicated production lines for Diamond-Nil Company, enabling the manufacturing of its products abroad to meet the supply requirements of Carrefour Egypt, and subsequently all international hypermarket chains operating in Egypt, as well as to satisfy the diverse needs and tastes of the Egyptian market.
ABUELNIL Company distributes its products through multiple sales channels to ensure direct and effective access to all our customers. We rely on direct sales through our own retail network covering more than 3,500 m², in addition to the presence of our products in most Egyptian hotels, hospitals, tourist resorts, sports clubs, fitness centers, retail stores, shopping malls, and major hypermarket chains. We also depend on indirect sales through partnerships with distribution companies that supply our products to wholesale outlets inside and outside Cairo, as well as to hypermarket chains across different governorates, Keeping pace with digital transformation and modern shopping behaviors, we also provide online sales channels through e-commerce platforms and social media, offering our customers a convenient and seamless shopping experience that meets all their needs anytime and anywhere.
Mission
Deliver innovative, high-quality bathroom products that combine luxury, safety, and convenience, creating lasting satisfaction for our customers.
Vision
To lead the Middle East in luxury bathroom solutions, setting the standard for quality, style, and reliability worldwide.
Values
- Credibility, reliability, and respect
- Customer loyalty and integrity
- Innovation and continuous improvement
- Customers as our top priority